Carl's Jr. Super Bowl 2015 Commercial

This Commercial was first aired during the Super Bowl of 2015. It features model Charlotte McKinney introducing Carl’s Jr. “all Natural, Juicy grass-fed Beef” Burger. According to the commercial, the burger’s patty has no antibiotics, no added hormones and no steroids.

Lately, the fast food industry has been greatly criticized for being unhealthy. However, in this commercial we see Carl’s Jr. trying to fire back that trend introducing a hamburger with a healthy beef patty. This is something very revolutionary for a burger. It reflects how the Food Industry is slowly changing thanks to the demand of higher food quality by more and more people.   

I believe the add works because of its clever combination of visual elements. This combination ends up with a clear message: The all-natural woman represents the all-natural burger. In this comparison Carl’s Junior is saying: “Hey, All natural things, are not that bad tasting and they are healthy too. The old “sexy” woman appeal is not the main theme in the add(The healthy beef patty is) but definitely helps for “getting the point across.”

I believe the add is addressed to a young audience. College students could perfectly fit here. When in college, people are exposed to a wide range of information. Health issues are a growing trend among college circles nowadays. Topics like Organic foods, GMO, and grass fed beef vs corn fed beef are considered hot topics between savvy college students. Therefore, such a phrase like  “grass fed beef burger” would definitely have huge impact in young audiences because a healthy beef patty is the last thing you could expect from a fast-food chain.